Mashreq FMCG
Our Own Brand: Bab el Sham
Bab El Sham is a Mashreq-developed brand of spices and spice mixes that is committed to providing high-quality, freshly ground spices and spice mixes that are free of artificial additives. Accordingly, the brand is built on the philosophy that ‘nothing beats fresh.
Bab el Sham‘s product
offerings began with spices and herbs in a “shop-in-shop counters” concept. Today, it offers a wide range single ingredient and creative spice mixes, leading Bab El Sham to become one of the most well-known spice brands in the Egyptian market.
Bab El Sham
The name “Bab El Sham” means “Gate of the East” in Arabic.
It is inspired by the historical markets of Damascus, Syria, which have long been known for their spices. Bab El Sham aspires to become a world-leading spices brand that people all over the world can enjoy.
Bab El Sham spices and spice mixes are made with the highest quality ingredients, held to the strictest food safety standards. The spices are freshly ground to lock in flavor and aroma, which sparks creativity in the kitchen and brings joy to the simplest of meals.
We believe that good food isn’t about fancy, complicated meals; it’s about the passion of cooking with real, fresh ingredients – and that’s exactly what Bab El Sham offers.
“Whether you’re looking for a traditional Egyptian spice mix or something more creative, Bab El Sham has a spice mix that’s perfect for you.”
Our Own Brand: Bloom Herbal Tea
In 2021, Mashreq for Business Development launched Bloom, an herb-infused tea brand.
In 2021, Mashreq for Business Development launched Bloom, an herb-infused tea brand focused on physical and mental wellbeing – to ‘bloom from within.’
Though one cup of herbal tea only takes a small amount of time to prepare and enjoy, Bloom focuses on the necessity of taking time for oneself to nourish mind, body, and soul – one cup of tea at a time.
Bloom’s range
Bloom’s range of nine herbal teas – from chamomile to ginger, cinnamon, and beyond – are beautifully packed with product benefits and motivational tips on each tea bag, helping consumers take a moment for themselves to “bloom” a positive mindset focused on their wellbeing.
